Triggers:
This book unlocks the psychological switches that drive human behaviour. Whether you're selling a product, leading a team, or improving yourself, these principles will help you shape habits, influence action, and create lasting change.
Poop to Gold:
From viral ads to billion-dollar brands, the Harmon Brothers have cracked the code of attention-grabbing marketing. Poop to Gold reveals their creative storytelling formula.
Persuasion:
Master the psychology behind influence and persuasion. This book reveals the hidden techniques that top negotiators, marketers, and leaders use to shape opinions, close deals, and get what they want—without force or manipulation.