P.S. If you’re actively running a business, I've got something special for you at the bottom. Keep reading.

Something to make you think:

"How to overcome doubts about what you can achieve.

Doubt the doubts themselves.

Once you start doing this, you’ll have very few doubts left.

And you'll be free to achieve anything you want."

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Something to make you act.

When I was building Fanbytes, the single biggest problem I had was hiring. Especially when scaling.

At first, I thought it was me. I was the problem. I was doing something wrong. There was a playbook I didn't know.

Then, I spoke to a ton of my friends in similar situations, and it turns out— they all had the same problem too.

So (through a painstakingly long journey of trial and error), I managed to boil hiring down to a science.

These are my three most important rules for hiring.

(NOTE: you can literally implement these today and improve your hiring process by 100%)

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1. ALWAYS hire with a scorecard.

For every single hire I ever made, the candidate was judged on a scorecard.

This is typically a Google Sheet with the specific criteria you're looking for in a person, with a place to put a score next to it out of 5.

• Example: Must have experience closing B2B media deals. -> A score of 3 = some experience. // 4 = Lots of experience // 5 = superstar salesperson.

Add up all of the scores and find the average.

Create a scoring system and use the average to inform your decision.

• Example: <3.5 = Do not hire // 3.6-4.5 = Progress to next stage. // 4.6+ = Hire on the spot.

This adds a science to your hiring and makes it incredibly easy to compare candidates.

No more hiring based on "vibes."

Be intentional.

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2. Hire for what the business needs, not for your needs.

One of the biggest mistakes I see people make is they hire for the jobs that they don't want to do.

What you should do is hire for the roles the business needs next - even if it means you have to keep doing the jobs you don't really want to do.

Otherwise, what happens is, you end up spending a ton of money on someone who doesn't really move the needle and you end up back to square 1, only with a higher headcount.

Not worth it.

Swallow your pride and do the shit jobs if you need to.

Put your business's needs before your wants.

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3. Use your network first when sourcing candidates.

Do not post a job on LinkedIn and expect world class people to find it.

What happens is you get 500+ applicants from people hitting "easy apply" who haven't even read the job description.

Be very intentional about who you hire, and where you find them.

Ask friends (or strangers), who work in the job/space you are advertising for, if they know anyone who would be interested.

Usually, people know at least one person in the same industry and can recommend someone.

Even if that person doesn’t want it, repeat the process—then access the next person's network.

This works because people care about their reputation and won't recommend someone who is a liability to you, as it reflects badly on them.

I hired so many people this way, and they always turned out to be A-players in the long run.

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The 90-Second Newsletter That Gets You More Customers – Reply 'TT' to Join.

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Since launching Tactical Tuesdays a few weeks ago we've had over 200+ incredible entrepreneurs - ALL doing £20K a month minimum - join the Tactical Tuesday list and begin implementing legitimate scaling frameworks into their business.

We've seen agency owners doing £30K a month, Ecom operators doing 50K a month, service based business owners doing £60K a month - and a ton more.

If you're a serious entrepreneur doing 20K a month minimum - you need to join!

If you don't know, Tactical Tuesday is a free, super short email (90 seconds max) packed with one hyper-actionable marketing or sales tactic you can implement immediately to get more customers.

No fluff. No filler. Just pure, tactical execution.

Below is an example of the type of email you’ll get:

How to get customers using controversy marketing:

1. Find a reddit group or Facebook Group about a niche problem your customer has.
2. Post a controversial post about this problem.
3. Use alternate accounts to argue with yourself in the replies.
4. This will encourage other people to debate (people love getting involved in debates!)
5. This will boost the algorithm to show your content to more people.
6. Plug the link to your product mid debate.
7. Use the drama to make free sales.

That’s it. That's the email.

Who is this for?​
👉 If your business is already doing £20k+/month and you’re serious about scaling, this is for you.
❌ If you’re still figuring things out, this won’t be helpful—please don’t join. Seriously.

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200+ entrepreneurs are already on the list, using these breakdowns to get customers in ways they never thought of.

Want in? Just reply “TT”, and I’ll add you to the free email list.

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Keep winning,

Timo.

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