Morning,

Hope you’ve had an amazing week, smashing goals and setting the bar higher.

So… my product launch is finally behind us, and I’ve been doing some reflecting (as always 😅). Some things went really well, and others… well, let’s just say they went hilariously sideways. Like, the kind of wrong you have to laugh at or you’ll cry. But hey, that’s also the game, right?

In the spirit of celebrating both the wins and the “what-was-that-even?” moments, I’ve got something special for you this week.

Cheatcode #50, can you believe it?! To mark this little milestone, I thought it was time to bring the community in even closer.

You all are constantly dropping amazing questions in my DMs, everything from fear, focus, and funding, to navigating family pressure while building. And I figured: why keep these convos private when we can all learn from them?

So, this week, I’ve rounded up the top questions you’ve sent over the past few weeks, and I’m answering them here.

Also, just want to say, it’s been such a privilege getting to know so many of you and your incredible businesses. Watching you grow and grind has been genuinely inspiring, and I can’t wait to see where we all go next.

Here’s to messy progress, big visions, and doing it all together.

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Answering Your Questions:

Here we go:

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Q: "I often find myself making business decisions out of fear or emotion and it sometimes backfires - even though I knew the right answer to begin with. How do I stop this and start trusting myself more?" - Kris

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A: Kris - I completely understand. I used to do this too. Fear, greed, ego - whatever - I used to make decisions out of emotion and it almost always backfires in the long run.

The best way to shift away from doing this is entirely a mental reframing. For me, I adopted the mindset of "It's not that deep."

Imagine the worst case scenario? "It's not that deep."

Unless someone literally dies, or the world explodes - it's not that deep. You can fix it / redo the decision if it's wrong.

99% of decisions are reversible and fixable. So just think "it's not that deep" and move forward.

This one simple mental shift relieved so much pressure from me and made it way easier for me to trust my instincts and follow them. Yeah, sometimes they're wrong too - but they were wrong a lot less than when I was making decisions based on emotions.

I urge you to try it.

Q: As a fellow entrepreneur who has been diagnosed with ADHD, I'd love to understand how stay so motivated - and remain so productive - throughout the day, without being distracted?

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I get distracted just like you. It's inevitable. So, what I do is I schedule distraction time. 15 minutes here. 15 minutes there.

Don't fight the distraction. When you do you just end up procrastinating in a completely different way.

So, when distraction time comes around I do literally nothing. Binge YouTube for 20 minutes. Doom scroll. Whatever. I basically release the distraction urge from my brain, then go back to work.

It works really well. Especially because, when distraction time is coming up - say 20 mins away - you just focus because "I can be distracted in 20 minutes."

Setting these little slots - I find - keeps me a lot more motivated outside of these times, and still gives me enough space to be distracted without affecting my work too significantly.

Try it. See if it works for you.

Q: "How do I find a mentor? I think I could've avoided a lot of the mistakes I've made if I had a mentor to help guide me."

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Had this question a lot and there is one golden rule: be someone worth mentoring.

A lot of people ask for mentorship from me, or ask how to get it, yet - when I speak to them - they've not done anything I can mentor them on.

If you want mentorship from an entrepreneur - do entrepreneurial things first by yourself, make some mistakes, then get a mentor.

If you want mentorship from a legendary salesman - get a sales job and make some mistakes, then get a mentor.

The reason people mentor is that they see themselves in you. That's it. It's a way to relive their success through somebody else who's just like them.

If you are not like the mentors you wish to work with, you'll never attract them.

So be worth mentoring. Put the reps in. Make some mistakes. Then find a mentor.

Watch how many more doors open.

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Q: "I need to raise funding for my idea - how do you raise money?"

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I had to include this question.

Let me make this very clear: Not every business needs funding.

In fact, to begin with, almost no business should raise money in the early days.

Reason why is that you should always raise money from a position of strength - not weakness - and, if you have no customers and barely a product, then you're not in a strong position. Even if you do raise money in this position, it'll be for way too much equity and probably pretty bad deal terms.

My advice: Get to a point where you can survive without raising money, then ask yourself whether you need to.

That's how you should raise money.

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Q: "How do you overcome challenges with family who don't understand your business, why you're building it, and why you chose this path?"

This is an incredibly common situation - so first thing, don't stress.

Second thing, realise that no matter how hard you try, your family may never understand.

To most people, entrepreneurship is risky, unconventional, and unwise. a career as a doctor, lawyer, accountant, etc. is a much "better" choice, due to its safety and regular paycheck.

There is no better or worse path to choose. Just different ones that suit some people more than others.

So don't try and convince your family that you're on the best path, explain that this is the right path for YOU.

Accept that they may not understand, and focus on building the best company you possibly can.

Eventually they will agree when they see you succeed by metrics that they deem "successful." (Nice car, bigger house, financial stability, etc.)

But until then, accept the differences, and don't take it to heart.

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Q: "I'm burnt out but can't afford to slow down. What do I do?"​
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Burnout doesn’t always look like lying in bed all day, sometimes it’s just grinding in autopilot mode, disconnected from the thing you used to love. If you can’t stop, slow. Reduce the pressure you're putting on yourself for a bit. Get strict about rest, even if it’s just an hour here and there. And ask yourself: What part of this do I actually enjoy? Then lean into that. Burnout usually means you’ve been focused only on output. Bring some of the input (learning, inspiration, fun) back in.

As mentioned before - a huge thank you to every member of the Cheatcodes community.

Appreciate your support on every Cheatcodes edition and social media post - it does not go unnoticed!

Here's to another 50 editions of Cheatcodes!

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Keep winning,

Timo

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