P.S. If you’re actively running a business, I've got something special for you at the bottom. Keep reading.

Something to make you think:

"You don't need to sound smart.

You don't need to look cool.

You just need to take action.

When people get stuck and desperately want to get out, they wonder what to do.

They spend so much time wondering what to do that they become even more stuck.

Yet, the answer is right there in front of them.

Action.

It's always action."

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Something to make you act.

One of the most successful sales and marketing strategies I've seen used in recent times is The Event Trojan Horse.

It's an incredible way to acquire customers, build incredible brand reputation and value, and generate leads at an insane scale - especially for £10K+ products.

It works like this:

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1. Make sure you're selling a high ticket product

The higher ticket the product, the more effective this strategy is. Think large ad campaigns, long time accounting contracts, or exclusive coaching. Don't use this method to sell consumables, clothing, etc.

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2. Choose an event format

Some great examples are: Close knit, limited availability masterminds; Large scale, mass appeal speaking events; Conferences; Trade Shows. Focus on choosing a format that fits your industry best, and also works to you and your company's advantage.

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3. Plan and launch an event people actually want to go to

This sounds stupid, "well yeah of course." But a lot of people get this wrong. They host an event with their people only and then get surprised when nobody shows up. You need an incentive.

Incentives can be:

• Industry expert speakers who people want to learn from.
• Opportunities for people to promote their own brand. (Think trade shows.)
• Elite experiences that match the price tag. (Exclusive masterminds at fancy resorts are a great example of this.)

There are plenty of other strategies, these are just a few.

But remember - make it so useful, incredible, and appealing that people feel stupid not going.

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4. Make your brand the centrepoint of the event.

Have your name as sponsors in easily visible locations.

Make sure that you are the host for the evening. The person introducing the speakers. The person greeting people as they show up. The person who introduces people to each other. The person who is THE person to talk to.

When you position yourself like this, you become an authority in the industry.

The kind of person that people think "oh yeah that's NAME - they're THE person to talk to about XYZ."

That's the spot you need to be in.

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5. Set future meetings at the event

While you're talking with people, get commitments to talk again in the future.

No, you don't need to blast Calendly links to everyone.

But you should be, in conversation, saying things like "yeah I can take a look at XYZ, you free later this week?"

Get those verbal commitments, then follow up hard. (Step 6)

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6. Follow up and sell hard

Have a very robust follow up process in place.

If you set verbal meetings, send emails and texts to them confirming the meeting, along with a meeting invite, and a short agenda about what will be discussed. Do the work for them.

If you did not set a meeting, send them a thank you follow up. Then another email sharing photos from the evening, or free resources that may interest people. Then finally, a direct response follow up, book an email, book a call, etc.

Once you have won people over with personality, experience, and value - it's 100x easier to get them to commit to a call than it is sending them a random cold email or call.

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I've seen events like these directly result in the closing of 6-figure ad campaigns.

They work.

So, if you're selling high ticket services, experiences, or products - I urge you to seriously consider this.

This is a high ticket, money-printing Cheatcode.

Use it.

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I'm sharing unreleased templates, scorecards, and checklists that I used to scale my agency, Fanbytes, to 8 figures in revenue and an 8 figure exit.

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Is this you?

⚠️You're already making money, but feel stuck in the weeds of your business.

⚠️You have clients coming in, but growth feels messy and disorganised.

⚠️You know you need systems to scale, but you have no idea where to begin.

If this is your life right now, you need the Scale To Sell Templates.

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What are the Scale To Sell Templates?

The Scale To Sell Templates are the exact templates, scorecards, and checklists I used to scale my agency business Fanbytes to 8 figures in revenue and a multi 8 figure acquisition.

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Specifically you'll get:

✅ The Hiring Scorecard

• This is the exact scorecard I used to quickly find and hire A-players so I could earn more and work less.
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✅ The 8-Figure Sales Scorecard

• This allows you to forecast your revenue numbers with confidence for this month, next month, and beyond. No more revenue anxiety at the end of every month.
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✅ Client Retention Playbooks

• Use this playbook to instantly predict which clients will stay, rebook, and spend more - before they do.
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✅ Scaling Delivery Framework

• Standardise your business and escape the "client work treadmill." Use this to build a business that prints money and runs without needing you.

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(Plus, I'll release 2 more bonus documents if you join the waitlist first 👀)

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Who is this for?​
👉 If your service business is already doing £20k+/month and you’re serious about scaling, this is for you.
❌ If you’re still figuring things out, this won’t be useful. Seriously.

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The Scale To Sell Templates are priced at £300 and include the 4 documents listed above, plus another 2 bonus documents, if you join the waitlist before you buy.

Want in? Just reply “Scale”, and I’ll add you to the waitlist.

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Keep winning,

Timo.

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