P.S. If you’re actively running a business, I've got something special for you at the bottom. Keep reading.

Something to make you think:

"How to deal with toxic people.

Keep the conversation neutral.

Keep the conversation brief.

Keep the conversation superficial.

They don't need more information.

They don't need more fuel.

They don't need your vulnerability.

Keep the good stuff for those you trust."

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Something to make you act.

The other day, one of you stopped me in the street - (Shoutout Victor) - and asked me a really good question:

"If you could go back to your 21 year old self now, what are some mistakes you would warn your younger self about?"

It's a good question because there are so, so, so many.

But, for this week's edition - I whittled it down to 8 really key ones.

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1. Don't take too long to fire bad employees.

The longer you leave it, the harder the conversation becomes, and the more it negatively affects other team members.

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2. Don't give away equity easily.

Always think "why?" If you are not crystal clear on what someone brings to the business, don't give them equity - it is not free money.

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3. Raise your prices sooner.

You may not believe it now, but you can absolutely raise your prices and - in 99% of cases - make more money immediately.

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4. Only hire people if you have a process for them.

Don't hire a salesperson and be like "go sell." Give them a sales process to work within. The best way to do this is to do the function yourself first, create a system, then hire someone to fit in that system.

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5. Don't be scared of spending money.

Money is abundant, not scarce. Embrace that mindset and you attract more of it. Don't spend recklessly, but don't be overly frugal.

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6. Sell more to your existing customers, don't just relentlessly chase new ones.

Old customers are 100x easier to sell to than new customers. Do it more.

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7. You do not need to "test" every marketing channel.

Use logic to find 3 that are the most likely to work. Test those 3, then double down on the best one. Juice it until it's empty, then choose a new marketing channel.

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8. Pay for experience.

Money is a tool to pay for speed and experience. Use it. Don't hire a more junior person because they cost £10K less. Hire someone because they are 5x more skilled, and happen to cost £10K more.

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The 90-Second Newsletter That Gets You More Customers – Reply 'TT' to Join.

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Since launching Tactical Tuesdays a few weeks ago we've had over 200+ incredible entrepreneurs - ALL doing £20K a month minimum - join the Tactical Tuesday list and begin implementing legitimate scaling frameworks into their business.

We've seen agency owners doing £30K a month, Ecom operators doing 50K a month, service based business owners doing £60K a month - and a ton more.

If you're a serious entrepreneur doing 20K a month minimum - you need to join!

If you don't know, Tactical Tuesday is a free, super short email (90 seconds max) packed with one hyper-actionable marketing or sales tactic you can implement immediately to get more customers.

No fluff. No filler. Just pure, tactical execution.

Below is an example of the type of email you’ll get:

How to get customers using controversy marketing:

1. Find a reddit group or Facebook Group about a niche problem your customer has.
2. Post a controversial post about this problem.
3. Use alternate accounts to argue with yourself in the replies.
4. This will encourage other people to debate (people love getting involved in debates!)
5. This will boost the algorithm to show your content to more people.
6. Plug the link to your product mid debate.
7. Use the drama to make free sales.

That’s it. That's the email.

Who is this for?​
👉 If your business is already doing £20k+/month and you’re serious about scaling, this is for you.
❌ If you’re still figuring things out, this won’t be helpful—please don’t join. Seriously.

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200+ entrepreneurs are already on the list, using these breakdowns to get customers in ways they never thought of.

Want in? Just reply “TT”, and I’ll add you to the free email list.

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Keep winning,

Timo.

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